Midwest Pediatric Nephrology logo

Along with a new website, the Midwest Pediatric Nephrology Consortium needed a revamp of their logo. Formerly, their logo image was a hard-to-see drawing in dull colors that existed only as an nth-generation, poorly compressed .jpg file. The concept – superimposing the Great Lakes and the outline of the states of the region inside a kidney – was great, but the outlines were difficult to discern, and the overall effect was not eye-catching. I redrew it with bold curves and colors.

Before:

After: